The Home Page

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Your homepage is the most important page on your web site. If you concentrate your most important keywords and key phrases in your homepage many times, the search engines will surely notice and index it accordingly. But will it still read easily and will the sentences flow freely to your real human visitors? There are some good
chances that it might not. As a primer, having just 40 or 50 words on your homepage will not deliver the message effectively. To be powerful and effective, a homepage needs at least 300 to 400 words for maximum search engine throughput and ffectiveness.

One way to do that is to increase your word count with more value-added
content. This often means rewriting your whole homepage all over again.
The main reason to this is you will probably never have enough room to
skillfully work your important keywords and key phrases into the body text
of your homepage. This may not please your boss or marketing department,
but a full re-write is often necessary and highly advisable to achieve high
rankings in the engines, while at the same time having a homepage that will
please your site visitors and convert a good proportion of them into real
buyers.