Off Page SEO factors

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Just as there are many on page SEO factors, there are also many off page. However, it is
agreed that getting quality links from authority sites is a critical factor in top SERPs. Here
is some guidance:
• One Way Links - not reciprocal or 3 way links (Google can detect both!)
• Links from authority sites - do a search for your keyword on Google. Sites on page
1 are deemed by Google to be important (that is why they are on page 1). Strictly
these are not necessarily “authority” sites but beg, borrow or …. links from these
sites.
• Request a link on THAT page which is listed on page 1 of google (may not be the
home page)
• Choose a “keyword / keyword phrase” that is relevant to the page - use that as the
anchor text
• Link to your site page which is relevant to “keyword / keyword phrase” - use that url
for the anchor url
• Do not always link to your home - deep links are very important
• Vary the anchor text
Getting the links from these top sites may not be easy - be prepared to bribe them with
incentives ….