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10)Email producers of local offline radio shows whose formats match the
topic of your product, service or publication 11)Join the Radio-TV Interview Report as a reporter and interview
people that would be of interest to, but not compete with, your
market.
12)Join the Radio-TV Interview Report with a paid
listing as a guest
13)Send a request to Help a Reporter Out looking for people to
interview. Read the publication first so you can see
what kind of journalistic requests are accepted.
14)Join Help a Reporter Out and respond to any applicable inquiries -
you can't always tell which ones will end up on CNN
15)Call local newspapers for press coverage
16)Join and participate in author's associations, especially with sites
17)Leave inexpensive books you've written in high-end speciality/
elective waiting rooms (think plastic surgery not generalist)
18)Participate in book swaps and swap with your own book
19)Volunteer to write a column for local papers
20)Leverage successful local paper columns into a national publication
21)Sponsor/organize an event for church, mosque, synagogue or other
religious organization
22)Sponsor/organize an event for community organizations
23)Sponsor/organize events at colleges - key to this is finding people on
the student affairs committees, or friends on faculty who will suggest
bringing you in as a guest
24)Turn fans into street teams. Give them perks in exchange for
publicizing you (or your resource) in their local area. Give topproducers prizes or jobs
25)Giveaway bookmarks with your URL on it
26)Give away magnets with your URL on it
27)Piggy back on trends, causes or topics that are of interest to your
demographic
28)Break news in your industry via mobile text messages, email, or
other ways hidden from other online competitions. Simultaneously
break the news in your blog11)Join the Radio-TV Interview Report as a reporter and interview
people that would be of interest to, but not compete with, your
market.
12)Join the Radio-TV Interview Report with a paid
listing as a guest
13)Send a request to Help a Reporter Out looking for people to
interview. Read the publication first so you can see
what kind of journalistic requests are accepted.
14)Join Help a Reporter Out and respond to any applicable inquiries -
you can't always tell which ones will end up on CNN
15)Call local newspapers for press coverage
16)Join and participate in author's associations, especially with sites
17)Leave inexpensive books you've written in high-end speciality/
elective waiting rooms (think plastic surgery not generalist)
18)Participate in book swaps and swap with your own book
19)Volunteer to write a column for local papers
20)Leverage successful local paper columns into a national publication
21)Sponsor/organize an event for church, mosque, synagogue or other
religious organization
22)Sponsor/organize an event for community organizations
23)Sponsor/organize events at colleges - key to this is finding people on
the student affairs committees, or friends on faculty who will suggest
bringing you in as a guest
24)Turn fans into street teams. Give them perks in exchange for
publicizing you (or your resource) in their local area. Give top
topic of your product, service or publication 11)Join the Radio-TV Interview Report as a reporter and interview
people that would be of interest to, but not compete with, your
market.
12)Join the Radio-TV Interview Report with a paid
listing as a guest
13)Send a request to Help a Reporter Out looking for people to
interview. Read the publication first so you can see
what kind of journalistic requests are accepted.
14)Join Help a Reporter Out and respond to any applicable inquiries -
you can't always tell which ones will end up on CNN
15)Call local newspapers for press coverage
16)Join and participate in author's associations, especially with sites
17)Leave inexpensive books you've written in high-end speciality/
elective waiting rooms (think plastic surgery not generalist)
18)Participate in book swaps and swap with your own book
19)Volunteer to write a column for local papers
20)Leverage successful local paper columns into a national publication
21)Sponsor/organize an event for church, mosque, synagogue or other
religious organization
22)Sponsor/organize an event for community organizations
23)Sponsor/organize events at colleges - key to this is finding people on
the student affairs committees, or friends on faculty who will suggest
bringing you in as a guest
24)Turn fans into street teams. Give them perks in exchange for
publicizing you (or your resource) in their local area. Give topproducers prizes or jobs
25)Giveaway bookmarks with your URL on it
26)Give away magnets with your URL on it
27)Piggy back on trends, causes or topics that are of interest to your
demographic
28)Break news in your industry via mobile text messages, email, or
other ways hidden from other online competitions. Simultaneously
break the news in your blog11)Join the Radio-TV Interview Report as a reporter and interview
people that would be of interest to, but not compete with, your
market.
12)Join the Radio-TV Interview Report with a paid
listing as a guest
13)Send a request to Help a Reporter Out looking for people to
interview. Read the publication first so you can see
what kind of journalistic requests are accepted.
14)Join Help a Reporter Out and respond to any applicable inquiries -
you can't always tell which ones will end up on CNN
15)Call local newspapers for press coverage
16)Join and participate in author's associations, especially with sites
17)Leave inexpensive books you've written in high-end speciality/
elective waiting rooms (think plastic surgery not generalist)
18)Participate in book swaps and swap with your own book
19)Volunteer to write a column for local papers
20)Leverage successful local paper columns into a national publication
21)Sponsor/organize an event for church, mosque, synagogue or other
religious organization
22)Sponsor/organize an event for community organizations
23)Sponsor/organize events at colleges - key to this is finding people on
the student affairs committees, or friends on faculty who will suggest
bringing you in as a guest
24)Turn fans into street teams. Give them perks in exchange for
publicizing you (or your resource) in their local area. Give top
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