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owners. Here are Top 10 SEO tools available for FREE ………
1. Domain Tools: One of the first steps is choosing a Domain name - there are many tools
to help. We like NameBoy (although it is somewhat prone to availability mistakes), and
NameCheap for a keyword based search. There is great value in buying expiring/expired
domain names - we use TDNAM. Ideally we want to find keyword relvant domains that
have page rank and domain age! Always research potential domain names before
committing to a purchase. For example, check that the Page Rank is not forged, there are
lots of inbound links and it’s an old domain name - CheckPageRanking.com is very useful
for this purpose.
2. Site Investigation / Search Results: If you do not use FireFox as your browser, then
download it now! There are many excellent extensions for FireFox - two which we
recommend are Seoquake / SEO for Firefox. With Seoquake activated, visit any site you
are interested in and the toolbar reveals all! The parameters displayed can be set in
preferences - so you can see links from Google, Yahoo, etc. The Density info is really
informative - click on the toolbar for full details (you can see at a glance 1 / 2 / 3 / 4
keyword phrases used on the site). SEO for FireFox - in the words of the authors “This tool
was designed to add more data to Google and Yahoo! to make it easier to evaluate the
value and competitive nature of a market. SEO for Firefox pulls in many useful marketing
data points to make it easy get a more holistic view of the competitive landscape of a
market right from the search results.” In addition, to seeing a better landscape in Search
Results, we also like the how “nofollow” links can be highlighted immediately.
If you want to compare two sites for SEO parameters then this site comparison tool is
useful.
3. Where is traffic coming from? What keywords? Google Analytics is an excellent
anlaysis tool and we use it on all our websites. However, we also use Hittail.com to provide
real time results - you can see at a glance where traffic is coming from and what keywords
are driving traffic. In addition, the tool also suggest keyword phrases you might want to
develop content for!
4. Web 2.0 Tools: There is no doubt that Web 2.0 sites (Stumbleupon, Digg, del.icio.us,
etc.) can drive traffic to your site. We hesitated in presenting this tool, Social Marker, as it
needs to be used responsibly. The tool allows you to submit website pages to a large
number of web 2.0 sites. Do not SPAM using this tool - you will probably get banned. Yes,
submit important pages to a number of the sites but limit your use sensibly.
5. Checking Link Partners - as your site becomes more popular, you will inevitably
receive requests from webmasters and seo teams to exchange links. It is important to only
exchange links with good neighborhood domains that are related to your theme. We like to
check out sites using Checkpageranking.com Check that the Page Rank is not formed,
how old is the domain, where are they getting their links from?
6. Seo Analyser: It is very important to analyse your home page (and other important
internal keyword pages) / or the competition! We like the Search Engine Optimization
Analysis Tool. This SEO Analysis Tool helps you to analyze and measure the ranking
potential of your web pages.
Also use the classic html validator / ccs validator.
7. Google Tools: Google have a raft of useful tools - they seem to increase monthly. An
account is essential which give you access to Google Mail (excellent mail account),
Webmaster Central (one account for all your websites - tools, links in / out, XML
submission, etc), Google Trends and Search Insight ( this is excellent for seeing trends in
your market, what’s up & coming in terms of keywords being searched, etc.)
Google Keywords: if you are looking for keywords to bring you traffic - this tool will show
you search volumes, competition, and great information for Google Adwords. We also use
this tool to find potential “themes” for the site.
8. SEO Progress: how well is your SEO proceeding? You have optimised your site,
developed links, submitted articles, etc. - now you want to check your progress. We use
DigitalPoint’s Keyword Tracker; the tool allows you to submit keyword / url combinations.
Add as many as you like - the more you add, however, the longer the tool takes to process
your results. Each day you can see the progress of each keyword in Google (and other
search engines).
9. Top 20 Google Results: In terms of traffic, you need to be on page 1or 2 of
Google.com - ideally page 1! With Seodigger.com you can find out for which keywords
your site ranks high enough to be in the Google Top 20. You can analyze your own sites as
well as sites of your competition, using the information obtained for SEO analysis, finding
out how well is a site optimized for this or that search request, and a lot more. Apart from a
list of keyword results, wordtracker and overture daily search volumes results are also
determined. We advise registering for a Free account as you will get more results!
10. LSI or Latent Semantic Indexing: Although this is a little technical, Google relies
heavily on LSI in determining search engine rankings. To find out about more about LSI
visit latentsemanticindexing.co.uk. One of the key elements of LSI is to determine
semantic keywords that should appear on YOUR page(s). The following site, Just Search
Keyword Nortometer, is very useful. It is a bit rough around the edges but the results will
help enormously. We also use KwMap and Quintura
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