What is Link Popularity?

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Link popularity and click popularity are determined by each search engine. AltaVista may calculate a high popularity for your site, whereas Infoseek may calculate a low popularity for your site. Each search engine may also use the popularity information in different ways. It will all depend on their specific algorithms.

Popularity is becoming more widely used by search engines. Therefore, it is a very important consideration when trying to increase your ranks. Hypothetically, if you have two sites that have equal content and equal meta tags, then the site with more popularity will rank higher.

The link popularity of your site is determined by:
The number of web sites that are linking to your site (the web page that your link appears on, must be indexed by the search engine - just using those "free-for-all-links-pages" is not the kind of link that you're looking for.), The popularity of the sites are that are linking to your site and the similarity of the content on sites that link to your site. Link popularity is used by every search engine to some extent. Ways to increase link popularity will be discussed below.

Click popularity:

· Click popularity is the number of clicks that your site gets when it comes up on a search. So if your site is number 3 for a search, and it is being clicked on by people more than number 2, you can potentially move ahead of number 2. (If the engine uses click popularity in their algorithms.)



· Excite and Direct Hit use click popularity. Also, engines that are associated with Direct Hit, like Hotbot, indirectly use click popularity.




· You can increase click popularity by having a good title and a good description of your website in your meta tags