Step By Step Page Optimization

Starting at the top of your index/home page something like this:
(After your logo or header graphic)

1) A heading tag that includes a keyword(s) or keyword phrases. A heading
tag is bigger and bolder text than normal body text, so a search engine
places more importance on it because you emphasize it.

2) Heading sizes range from h1 - h6 with h1 being the largest text. If you
learn to use just a little Cascading Style Sheet code you can control the
size of your headings. You could set an h1 sized heading to be only
slightly larger than your normal text if you choose, and the search engine
will still see it as an important heading.

3) Next would be an introduction that describes your main theme. This
would include several of your top keywords and keyword phrases. Repeat
your top 1 or 2 keywords several times, include other keyword search




terms too, but make it read in sentences that makes sense to your
visitors.

4) A second paragraph could be added that got more specific using other
words related to online education.

5) Next you could put smaller heading.

6) Then you'd list the links to your pages, and ideally have a brief decision of
each link using keywords and keyword phrases in the text. You also want
to have several pages of quality content to link to. Repeat that procedure
for all your links that relate to your theme.

7) Next you might include a closing, keyword laden paragraph. More is not
necessarily better when it comes to keywords, at least after a certain
point. Writing "online education" fifty times across your page would
probably result in you being caught for trying to cheat. Ideally,
somewhere from 3% - 20% of your page text would be keywords. The
percentage changes often and is different at each search engine. The 3-
20 rule is a general guideline, and you can go higher if it makes sense
and isn't redundant.

8) Finally, you can list your secondary content of book reviews, humor, and
links. Skip the descriptions if they aren't necessary, or they may water
down your theme too much. If you must include descriptions for these
non-theme related links, keep them short and sweet. You also might
include all the other site sections as simply a link to another index that
lists them all. You could call it Entertainment, Miscellaneous, or whatever.

These can be sub-indexes that can be optimized toward their own theme,
which is the ideal way to go.

Now you've set the all important top of your page up with a strong theme.
So far so good, but this isn't the only way you can create a strong theme so
don't be compelled into following this exact formula. This was just an
example to show you one way to set up a strong site theme. Use your
imagination, you many come up with an even better way.

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The Home Page

Your homepage is the most important page on your web site. If you concentrate your most important keywords and key phrases in your homepage many times, the search engines will surely notice and index it accordingly. But will it still read easily and will the sentences flow freely to your real human visitors? There are some good
chances that it might not. As a primer, having just 40 or 50 words on your homepage will not deliver the message effectively. To be powerful and effective, a homepage needs at least 300 to 400 words for maximum search engine throughput and ffectiveness.

One way to do that is to increase your word count with more value-added
content. This often means rewriting your whole homepage all over again.
The main reason to this is you will probably never have enough room to
skillfully work your important keywords and key phrases into the body text
of your homepage. This may not please your boss or marketing department,
but a full re-write is often necessary and highly advisable to achieve high
rankings in the engines, while at the same time having a homepage that will
please your site visitors and convert a good proportion of them into real
buyers.

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Understanding Your Target Customer

If you design a website you think will attract clients, but you don t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website.
Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

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Ranking Rules Of Thumb

The simple rule of thumb is that content counts, and that content near the top of a page counts for more than content at the end. In particular, the HTML title and the first couple lines of text are the most important part of your pages. If the words and phrases that match a query happen to appear in the HTML title or first couple lines of text of one of your pages, chances are very good that that page will appear high in the list of search results.


A crawler/spider search engine can base its ranking on both static factors (a
computation of the value of page independent of any particular query) and
query-dependent factors.

Values

Long pages, which are rich in meaningful text (not randomly generated letters and words).

Pages that serve as good hubs, with lots of links to pages that that have related content (topic similarity, rather than random meaningless links, such as those generated by link exchange programs or intended to generate a false impression of "popularity").

The connectivity of pages, including not just how many links there are to a page but where the links come from: the number of distinct domains and the "quality" ranking of those particular sites. This is calculated for the site and also for individual pages. A site or a page is "good" if many pages at many different sites point to it, and especially if many "good" sites point to it.

The level of the directory in which the page is found. Higher is considered more important. If a page is buried too deep, the crawler simply won't go that far and will never find it.

These static factors are recomputed about once a week, and new good pages slowly percolate upward in the rankings. Note that there are advantages to having a simple address and sticking to it, so others can build links to it, and so you know that it's in the index

Query-Dependent Factors

The HTML title.

The first lines of text.

Query words and phrases appearing early in a page rather than late.

Meta tags, which are treated as ordinary words in the text, but like words that appear early in the text (unless the meta tags are patently unrelated to the content on the page itself, in which case the page will be penalized)

Words mentioned in the "anchor" text associated with hyperlinks to your pages. (E.g., if lots of good sites link to your site with anchor text "breast cancer" and the query is "breast cancer," chances are good that you will appear high in the list of matches.)


Blanket Policy On Doorway Pages And Cloaking

Many search engines are opposed to doorway pages and
cloaking. They consider doorway and cloaked pages to be
spam and encourage people to use other avenues to
increase the relevancy of their pages. We ll talk about
doorway pages and cloaking a bit later

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Crawler/Spider Considerations

Also, consider technical factors. If a site has a slow connection, it might time-out for the crawler. Very complex pages, too, may time out before the crawler can harvest the text.

If you have a hierarchy of directories at your site, put the most important information high, not deep. Some search engines will presume that the higher you placed the information, the more important it is. And crawlers may not venture deeper than three or four or five directory levels.

Above all remember the obvious - full-text search engines such index text. You may well be tempted to use fancy and expensive design techniques that either block search engine crawlers or leave your pages with very little plain text that can be indexed. Don t fall prey to that temptation.

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GOOGLE Dance Tool

This Google Dance Tool allows you to check your rankings on all three tools www, www2 and www3 and on all 9 datacenters simultaneously.
The Google Web Directory works in combination of the Google Search Technology and the Netscape Open Directory Project which makes it possible to search the Internet organized by topic. Google displays the pages in order of the rank given to it using the Page Rank Technology. It not only searches the titles and descriptions of the websites, but searches the entire content of sites within a related category, which ultimately delivers a comprehensive search to the users. Google also has a fully functional web directory which categorizes all the searches in order

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Do You Know The GOOGLE Dance?

The Algorithm Shuffle

Because of the nature of Page Rank, the calculations need to be performed about 40 times and, because the index is so large, the calculations take several days to complete. During this period, the search results fluctuate; sometimes minute-by minute. It is because of these fluctuations that the term, Google Dance , was coined. The dance usually takes place sometime during the last third of each month.

Google has two other servers that can be used for searching. The search
results on them also change during the monthly update and they are part of
the Google dance.

For the rest of the month, fluctuations sometimes occur in the search results, but they should not be confused with the actual dance. They are due to Google's fresh crawl and to what is known "Everflux".

Google has two other searchable servers apart from www.google.com. They are www2.google.com and www3.google.com. Most of the time, the results on all 3 servers are the same, but during the dance, they are different.

For most of the dance, the rankings that can be seen on www2 and www3 are the new rankings that will transfer to www when the dance is over. Even though the calculations are done about 40 times, the final rankings can be seen from very early on. This is because, during the first few iterations, the calculated figures merge to being close to their final figures.

You can see this with the Page Rank Calculator by checking the Data box and performing some calculations. After the first few iterations, the search results on www2 and www3 may still change, but only slightly.

During the dance, the results from www2 and www3 will sometimes show on the www server, but only briefly. Also, new results on www2 and www3 can disappear for short periods. At the end of the dance, the results on www will match those on www2 and www3.

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Back Links Are Considered Popularity Votes

Quintessentially, Google calculates the importance of a page by the number of such „votes it receives. Not only that, Google also assesses the importance of the
pages that are involved in the voting process. Consequently, pages that are themselves ahead in ranking and are important in that way also help to make other pages important. One thing to note here is that Google s technology does not involve human intervention in anyway and uses the inherent intelligence of the internet and its resources to determine the ranking and importance of any page

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Page Rank Based On Popularity

The web search technology offered by Google is often the technology of choice of the world s leading portals and websites. It has also benefited the advertisers with its unique advertising program that does not hamper the web surfing experience of its users but still brings revenues to the advertisers.

When you search for a particular keyword or a phrase, most of the search engines return a list of page in order of the number of times the keyword or phrase appears on the website. Google web search technology involves the use of its indigenously designed Page Rank Technology and hypertext-matching analysis which makes several instantaneous calculations undertaken without any human intervention. Google s structural design also expands simultaneously as the internet expands.

Page Rank technology involves the use of an equation which comprises of millions of variables and terms and determines a factual measurement of the significance
of web pages and is calculated by solving an equation of 500 million variables and more than 3 billion terms.
Unlike some other search engines, Google does not calculate links, but utilizes the extensive link structure of the web as an organizational tool. When the link to a Page, let s say Page B is clicked from a Page A, then that click is attributed as a vote towards Page B on behalf of Page A.

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GOOGLE Algorithm Is Key

GOOGLE Algorithm Is Key

Google has a comprehensive and highly developed technology, a
straightforward interface and a wide-ranging array of search tools which
enable the users to easily access a variety of information online.

Google users can browse the web and find information in various languages,
retrieve maps, stock quotes and read news, search for a long lost friend
using the phoneBook listings available on Google for all of US cities and
basically surf the 3 billion odd web pages on the internet!

Google boasts of having world s largest archive of Usenet
messages, dating all the way back to 1981. Google s
technology can be accessed from any conventional
desktop PC as well as from various wireless platforms
such as WAP and i-mode phones, handheld devices and
other such Internet equipped gadgets.

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Why is it easier to rank with long tail keywords?

Long Tail Theory

Have you wondered why experts recommend the use of developing pages to capture
traffic for long tail keywords ? First, it should be emphasised that it is a tactic that works! So
let’s examine the long tail theory in more detail.
Although Google’s algorithm is in a state of flux, some core elements remain unchanged.
Recently we have seen more emphasis on “freshness”. So new pages (or posts) will have
a good chance of ranking well on less competitive keyword phrases.
Remember Google’s prime aim is to produce SERPs that are relevant to the quer y. Most of
their effort is focused on competitive phrases as these are terms being searched more
frequently and there are more pages offering the relevant information. In such cases the
algorithm will consider: domain age, authority, relevant link quality, link diversity, link
anchor text, website activity by a user and localisation (for reference let’s call these factors
- Factor X ). So in this case, the much touted on page optimisation will have less effect.
Now consider a search query for a long tail keyword phrase and the long tail theory . By its
ver y nature, google will not be able to find so many matching pages. There will be less
sites with Factor X characteristics, and so on page optimisation and “freshness” becomes
a key factor. Inevitably it will be easier to rank with long tail keywords. As freshness wears
off, you often see the page slip in the SERPs.

Effect on short tail keywords

Of course, most of the potential traffic will be coming from 1, 2 or 3 keyword phrases (note:
this is not always the most targeted traffic - long tail keyword phrases will be more targeted
and can lead to better conversions). Getting good rankings on long tail keywords DOES
have an effect on rankings of your short tail keyword phrases over a period of time.
So “buy maclaren twin strollers” may not have much traffic (note: ver y targeted and has an
important BUY signal) but you are building up authority on “maclaren” and “twin strollers”.
Concentrating on creating posts with “maclaren” in many long tail phrases will eventually
lead to better rankings with maclaren!
Hope you enjoyed our long tail theory !

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Linking Tips

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On Page SEO factors

The first and easy step (relatively easy - as it is more in your control) is making sure that
the on page SEO factors are addressed. Typically here are some of the factors:
KEYWORDS
Keyword in URL
Keyword in Domain name
Keywords - Header
Keyword in Title tag
Keyword in Description meta tag
Keyword in Keyword meta tag
Keywords - Body
Keyword density in body text
Individual keyword density
Keyword in H1, H2 and H3
Keyword font size
Keyword proximity (for 2+ keywords) ….. this is just a selection - there are about 30 more!
Some of these are less important than others - for the latest list about on page factors, and
comments about their validity see here >> On Page SEO factors .
In addition, SEO adviser would recommend reading articles about Themes / Silos and LSI
(latent semantic indexing). These are becoming VERY important.

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How do 'Spider' Search Engines work?

Search Engines work by 'spidering' the Web and indexing all the Web pages it finds under specific heading or 'keyword'. When someone goes to a Search Engine and enters specific 'keyword' or key phrase, every page relevant to those 'keywords' is listed in order of importance. The idea is to ensure that your Web site comes out near the top for critical keywords related to your product or service. The use of Dynamic Submission goes a long way to achieving these goals.

How Spider Engines work?
After you submit your web site to the engines, your URL will be first stored in a "temporary" database, and then the search engines will send a "robot" or "spider" later in a regular time to "visit" your web site and determine whether your web site to be indexed or not. Most major engines will "spide" your web site more than 2 weeks, while some other engines may take more than 6 weeks

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Why does my position on Search Engines constantly change?

The criteria used by Search Engines for ranking Web sites is based on so many variables that it is almost impossible to precisely predict where your site will be positioned from one day to the next. Such factors include: the number of other pages (sites) using similar 'keywords', keyword relevancy to the contents of your web site, cross link within your web site, how many external links to your web site, constantly changing listing criteria (algorithms) used by Search Engines and many other factors. This is why it is important to regularly submit your Web site details to every Search Engine and Web directory using a submission program like Dynamic Submission, and then to check its effectiveness with Dynamic Web Ranking. Working hand in hand they will provide the tools to ensure prominent exposure for your Web site on all those important Web resources.

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How to improve my web ranking?

The best way to improve your odds of getting listed--and highly ranked--on any search engine or directory is to use the right words. Please use all the tools we provided within the Dynamic Submission to optimize your web site and move your site to the top position on all major search engines by the keywords you selected.

With directories, those words include choosing the proper category where your site should be listed, and making sure that your pages are interesting enough to catch the editor's eye. Creativity can be the key to getting a good directory listing.

You need to be creative in a different way to attract a search engine's attention. Search engine spiders sort and rank sites using "keywords"--terms that they think describe the content on your site. These keywords can be located in one or more places on your page: the title, the first few paragraphs of text, and inside Meta tags on your pages. Not all search engines look for keywords in all those places, however. And some weight words in different places higher than in other places.

The content of your web page is the key to get your web site to be list on the search engines. If your web site is only designed for "Good Looking" such as contain only the images, flash, javascript etc, but there are no "valuable" contents on the page, your web site will be simply ignored by the search engines because the search engines will index web sites which contain the "valuable information" not just "good looking" image. For more information, please check our knowledge base page at

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It is IMPOSSIBLE to get your web site to the top 10 position in 2 or 3 days

To get your web sites list at the top position of the search engine is a progress, it does not happen just overnight. You need to learn and study the way how to improve your web ranking and use the tools we provide in Dynamic Submission to improve your ranking smoothly. It is impossible to expect your web sites to be indexed at the top positions in just 2 or 3 days. Normally, it may take 2 or 3 MONTHS to move your web site from the bottom to the top.

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How long does it take to have my web site indexed?

Please note that many search engines take a few days to a few weeks to index your web sites to their database. Many major search engines take more than 4 weeks even 6 weeks to index your web page. Please give yourself enough time for the engines to add your site to the database

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What is Doorway Page?

Doorway page is also called entrance page, or information. Generally what it means is a web page that specifically designed contains more relavent keywords in a single page in order to rank higher in the spider search engines.

Common web pages usually are very board targeted and not themed around particular keywords or phrases because your average web pages are unfocused and not optimized properly.

A doorway page is a web page specifically designed to rank high in the Search Engines for a specific keyword or keyword phrase. Its NOT just a blank page with a link that redirects to your main page, but a powerful, content rich page packed with your keywords.

If you have web pages with specific subject areas, products, services or even localities then specific doorway pages can be created for each one, concentrating on the keyword content and meta tags specific to those pages. In this way, a travel site, for example, could create doorway pages for each of its destinations. A page specifically dedicated to search engine content for Los Angles, for example, will have a better chance in the search engine rankings than a page which tries to cover all bases - and be readable!

Search Engines generally give priority to URLs that contain keywords. It is therefore worthwhile considering the registration of keyword-rich domain names for your doorway pages. Using the above example, a doorway page for Los Angles could have the name www.los-angles-travel-tourism-tourist.com, remembering that these URLs are for Search Engines only and that customer information is still only found on your central site. Customers can enter at these doorway domain pages from Search Engines and then click-on to the central domain. Once the customer has arrived from the search engine the doorway page/URL has done its job.

Once you have selected your keywords and phrases (about 50 would be the normal) you need to build a doorway page for each keyword and ideally, for each major search engine. All the major engines look for different keyword density in the text, title and description so you need to do some research by doing a search using your chosen phrase or keyword and studying the top 10 results at each engine (if you can spot them, study high ranking doorway pages).

When you're ready to submit your pages to the Search Engines, submit only one page each day. If you've created several pages you'd like to submit, you may want to create an additional page that contains links to each of your doorway pages. That way, you can submit just your link page and let the Search Engines crawl the rest of your links.

Creating doorway pages is a powerful way to increase your website traffic, but don't stop at just one. Imagine how much traffic you'd receive with 100 keyword packed doorway pages all pointing to your website.

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How to find out who's Linking to you

Google: Type into search box: link:www.yourdomain.com This will give you a general estimate of your popularity. It will also tell you approximately how many pages from your site are listed with google.


AltaVista: Type into search box: link:yourdomain.com This will give you all of the pages which link to you, the same as google.

AllTheWeb: Type into search box: link:yourdomain.com. Again, this may give you some of the pages which are linking to you.

How to increase link popularity:

Reciprocal Links
There are varying opinions on whether or not to get reciprocal links and if you do, where you should put them. Here is our opinion - The internet is a web and it is joined by links. If you are offering good resources, people will bookmark your site and come back. If you aren't, they won't. Part of offering resources is suggesting other places to find information. We're not suggesting that you put links off your site on your home page, we're not suggesting that all you do is to provide a directory of other links.

We started with a one page resource directory. From there, we built it up to over 10 pages of links that go to sites that have content similar to our own. We started by simply linking to anything related to us. Now we are more fussy. We will only link to a site that will place a reciprocal link to us and we only link to sites that have quality content. (Yeah, it's a lot of work to maintain that small directory).

Online Directories
Getting listings in directories will not only boost your traffic, it will also increase your link popularity. It is especially relevant to link popularity because these directories are mega popular (remember the more popular a site is that links to you, the more popular your site will be rated).

Dynamic Link Promoter is a powerful tool to improve link popularity and help to promote their web site and link pages over the Internet. It will help you maintain your reciprocal links, generate new links from search engines, automatically send "Personalized" link invitation messages, track and verify your link partners, create link pages automatically and promote them. For more information about Dynamic Link Promoter, please click "Help/Dynamic Software on the Web" menu item.

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